Premium Rush is a great name for a terrible movie. Or …
The movie people plus the NYPD have closed down 20th street (between 5th and Broadway) so the movie people can shoot a scene from an upcoming movie where a woman rides down the street on a bike. That is literally all that happens in this scene that takes the movie people way too much time and effort because there are always people on the street in New York but they can’t be in the scene because they’d have to sign a release, and clearing a city block in the middle of the day is not easy in any city let alone New York.
Anyway, this seems like an awful lot of trouble for a movie which looks just terrible, a suspicion which was reinforced when I saw the director’s trailer marked as above. If you tried to put Clint Eastwood in a generic trailer and told him that little strip of athletic tape made it special, he’d burn you with stoney silence and you would die a thousand deaths inside, because that is the kind of emotion a real director can inspire.
The movie in question is about a bike messenger and stars Joseph Gordon Levitt and is called “Premium Rush.” Which got me thinking about what other, possibly better things could be called “Premium Rush.” A new Gatorade flavor. The new corkscrew loop-the-loop at Six Flags. A movie, but one about coke-snorting paratroopers in the ’80s. An Axe Body Spray competitor. What else?
